Sour Patch Kids Not For Kids presented by New Amsterdam

Young adults with a sweet tooth, looking for a fun drink or a boozy treat, have been infusing alcohol with candy. Sour Patch, as the resident bad kid of the candy world, is the perfect audacious candy for making shooters, cocktails, and more. 

Since Sour Patch’s target audience moved from kids to adults for this campaign, the visuals were built to have a more grown up appearance, while still staying in the brand’s playful, punchy, and colorful style.

To highlight the partnership between Sour Patch & New Amsterdam and to gain engagement on social media, these TikTok-style recipe videos show a different cocktail recipe for each Sour Patch Kids flavor and directions on how to infuse your New Amsterdam with your favorite Sour Patch Kids flavor.