NES - Nintendo Environmental Sustainability
Nintendo: Released their first home console, the NES, in 1983 using 8-bit graphics.
Insights: Gaming can be a very energy consuming hobby, especially when playing games with highly detailed graphics. Running simple 8-bit graphics would be a much more carbon neutral alternative.
Creative Strategy: Show Nintendo’s dedication to sustainability and energy conscious gaming by reintroducing retro 8-bit gaming options that depict green activities.
Reasons to Believe: Nintendo already has the most energy efficient console.